Zoo Atlanta - #Feedzooatl
Because of COVID-19 and social distancing measures taking place during their summer season, the food budget at Zoo Atl has been drastically affected. This student campaign encourages Atlanta to help feed the animals while they feed themselves.
Copywriter: James Halloran
Art Director: Sandra Alexander
Billboards
Small cards placed in grocery stores around Atlanta
Floor stickers placed at check out lines in grocery stores around Atlanta
Once customers get to the register, they will be asked to round up their change to donate.
Cards will be placed in Uber Eats/Doordash to-go order bags
Pandemic Parcel
Instagram filters
Facebook frame
